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Ignition Technology Appoints New Sales Director As Year-On-Year Revenues Accelerate By 100%

Posted by ignition

January 31, 2018

Ex-Computacenter Sales Specialist Dave Allcock takes the wheel as cybersecurity and services focused VAD gears up for £20m+ revenues by mid-2019

London, UK – January 30, 2018 – Ignition Technology today announced the appointment of Dave Allcock as its new Sales Director amidst a period of record growth which has seen the specialist cybersecurity and services VAD increase year-on-year revenues by 100%. The ex-Computacenter and Cable & Wireless Sales Specialist, who has a proven track record in selling disruptive networking and security technologies, joins Ignition as it looks to post £10m annual revenues for its current financial year ending April 2018 and sets its sights on breaking the £20m barrier by April 2019.

“Dave brings a tremendous amount of knowledge, experience and maturity to our sales organisation and will be a key part of the leadership team as we continue with our ambitious growth plans,” said Peter Ledger, CEO at Ignition Technology. “Having been at the sharp end of enterprise sales for over two decades he has an intimate understanding of the commercial drivers and technology directions that progressive organisations are taking to deliver strategic business outcomes. These insights combined with his intelligence led sales approach will be a great asset for our sales teams as well as those of our channel partners and vendors as they look to grow their businesses.”

“I’m delighted to be joining such a fast-growing and forward-thinking company that is redefining the value of distribution,” commented Dave Allcock, Sales Director, Ignition Technology. “The enterprise IT market is changing more rapidly than at any time in the last 20+ years – driven by cloud, software-defined, hyper converged, virtualised, mobilised and consumed as-a-service. This rapid rate of change has resulted in huge complexity, security, risk and compliance challenges for enterprise organisations. Ignition’s portfolio of innovative and disruptive cybersecurity technologies and services address these challenges head on, enabling our eco-system of value-added resellers, systems integrators and managed service providers to differentiate themselves, stay relevant and continue to add value to their customers.

Key highlights of Ignition’s impressive 2017 growth include:

  • Doubling of technical and sales headcount
  • Expansion into bigger offices in London and Farnborough
  • Signed next-gen CASB vendor Bitglass
  • Signed vulnerability and risk platform vendor Kenna Security
  • Accelerated sales growth with Cylance, Cato Networks, illusive Networks and RiskIQ

“Ignition has built a portfolio of winning technologies from recognised market leaders in high growth sectors such as endpoint security,” continued Peter Ledger. “The careful selection of each technology allows our partners to differentiate themselves in a hyper competitive marketplace, with Ignition creating service opportunities to wrap around each vendor proposition, enabling partners to move further up the value chain toward an MSP model.”

About Ignition Technology

Ignition Technology specialises in the discovery and distribution of innovative, next generation IT security and networking solutions. It allows channel partners to architect solutions that better protect their customers, with access to new technology, services and Ignition’s technical expertise. The Ignition Technology team rigorously researches, identifies and tests the latest solutions to help partners add new revenue streams and reach new customers. Visit

For more information contact

Sean Remnant, Chief Strategy Officer, Ignition Technology

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