New digital consumers work remotely. They bank digitally. Their food shops, exercise classes and even doctors appointments all take place online. Their online habits have shifted – permanently.
Given consumers’ new reliance on digital, they need online experiences to be hassle-free. In fact, registration, login, and password issues cause nearly three-quarters of consumers to bail.
Your end users need to stop people bailing.
They need to keep people happy.
But they also need to keep people secure.
The dual need for simplicity and security is what makes building identity so hard. The code behind login boxes is complex. It’s easy to mess up.
Okta Customer Identity is an identity service you can embed with ease. Put simply, it eliminates the burden of authentication security.
Watch our video to find out more.
Digital transformation makes modern CIAMs essential
The way organisations interact with customers has evolved dramatically over the years
Once, ‘online’ meant static websites that offered basic business information.
Now, we have social media, smart devices and the Internet of Things (IoT). 87% of mobile phone users use smartphones. Consumers connect and communicate with friends, strangers and businesses daily – in a variety of ways.
And each time consumers connect, they expect a seamless, consistent experience across all channels and devices. Today, we need to focus on omnichannel experiences to ensure success.
Experiences need to be both frictionless and secure
Your customers are looking for:
A secure, frictionless omnichannel experience
Robust security against cyber threats
A GDPR compliant solution
Traditional internal IAMs are unfit for consumers
End users using multiple disconnected systems for identity management are, frankly, opening the door to breaches.
Traditional IAM systems are built to support internal employees only. They’re not built for consumers. Conversely, Okta’s all-in-one, purpose-built Customer Identity system underpins Secure, Frictionless Customer Experiences. Because Secure, Frictionless Customer Experiences are a competitive advantage. They affect retention. And brand loyalty. Today, frictionless customer experience matters.
Download the Okta Customer Identity Campaign Assets
5 Reasons You Want an Out-of-the-Box Identity Service
We’re Living Through a Digital Transformation. Has Your Security Kept Up?
Campaign In a Box
To run our Campaign in a Box, you will need to host your own Customer Identity Webinar and have a landing page to guide customers to for more information.
In our Campaign In A Box you will find:
A series of 5 emails to introduce your customers to Okta Customer Identity.
- Email 1. How to solve the security concerns triggered by rapid digital transformation
- Email 2. 5 Reasons You Want an Out-of-the-Box Identity Service
- Email 3.Why internal IAMs are unfit for consumers
- Email 4. There’s still time to join our Okta Customer Identity webinar
- Email 5. Last chance to join our Okta Customer Identity webinar
In addition to social media posts to help you start a conversation with your audience…
Twitter Social Cards & Content
LinkedIn Social Cards & Content
Blog Headers & Content
Download the Campaign in a box to evolve your customers experience.